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Make a Difference!

Don't waste your career sitting on the fence. Commit to something! Work
diligently. Make a difference. 

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Accelerating Your Experience

We all want more experience. The fastest way to get it is by helping solve
other people's problems.

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Accelerating Your Experience

Eleventh in a series of posts in response to Tim Ford's #EntryLevel Challenge.

We all want more experience. The fastest way to get it is by helping solve other people's problems. I'm talking here of online forums and similar venues in which you can grow in skill by taking your current knowledge and applying it to scenarios others are struggling in. Because those others will present with far more problems in a shorter period of time than you could ever cause or encounter on your own. 

Here's a snippet from a recent email I received offering some paid work:

"We would like to have someone whom we can contact who can assist us on occasion with Squarespace and are wondering how much you would charge for occasional help?"

Nice! Isn't it? 

Here's another, asking my help on a project:

Skinny Banners and the Corporate Laptop

Prevent the narrow display of banner images from Squarespace websites on
laptops with 1366 x 768 screens. This includes many corporate laptops, as
well as budget models from discount stores. 

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Skinny Banners and the Corporate Laptop

Many corporate laptops display in 1366 x 768 pixel resolution, as do many budget models purchased from discount stores. The low vertical display height triggers media queries in some Squarespace templates causing banner images to display in a slimmer format that normal. You may not want those slimmer banner images, and you can override the behavior with a bit of CSS. 

Note: The specific examples that follow apply to the Bedford template. The general technique however, should be valid for most templates that include banner images in their design. 

Recently I was contacted by a designer working on a Mac who had just learned that his clients were displeased at seeing skinny banner images from their Windows machines. Using my own site as an example, the designer saw images such as in Figure 1, whereas the clients saw much slimmer images such as in Figure 2.

Color Choosing in Squarespace

Choosing colors for a new Squarespace site challenges me. There are 16+ million colors to choose from, times the number of elements in the Style Editor that I'm able to colorize. That's some scary math right there, and it helps a lot to reduce my options.

Drawing from Preexisting Artwork

Figures 1 and 2 show recent sites that I've stood up on Squarespace, and I'm pretty happy with their color schemes. Figure 1 is the "easy" case, a redesign for a cycling club's website. There was a logo in play that had been designed by a professional graphic artist. She'd done a good job in choosing colors, and all the club members were more than happy her work.

Color Choosing in Squarespace

Choosing colors for a new Squarespace site ironically is made much easier
if you find good ways to limit your options. Otherwise the 16+ million
colors from the color wheels become overwhelming....

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Border Lines

Underscore hovers are a fun way to add color and dynamism to your Squarespace site. Just a line or two of CSS are all you need to spice up your site's menu with an underscore hover effect that tracks the cursor and engages the viewer's attention as s/he sweeps across your available menu items.

An Example in the Native Template

Figure 1 shows an example in the Native template. The example is generated with default settings that are straight from creating a new site. There's no hover effect yet. My cursor is on the middle menu item, and the only visual indication is a slight "dimming" of that item.

Border Lines

Generate underscore hovers on links in your site menu with CSS border
settings. When doing so you may need to adjust padding versus margin to
control whether and how far your underscore hover...

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Safeguarding Your Domain

Brand identity from a domain name is valuable. Small organizations with volunteer-built websites risk damage to their brand and loss of audience due to misunderstanding the nature of Internet domain names and how to manage them. Those responsible for the Internet presence of such organizations should take pains to understand that domain names are long-term assets to be protected in order to safeguard the organization’s identity on the Internet.

Losing the Asset

One scenario is that a small organization stands up a website and invests in promoting their domain name – to get visitors to their home page – only to lose control over that domain name for one or a combination of reasons:

  • The site is moved to a new provider and the old name is left behind

  • There is a lack of understanding that a name can point to the new site

  • The old provider makes it difficult to assume control of the name