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white paper

And now, ...the video

First, I want to thank everyone who responded to my prior blog post and its accompanying survey, where I asked when video is better than a paper. As I mentioned already in the comment section for that blog post, the results were loud and clear: 53.9% of respondents indicated that they’d prefer reading a paper, and 46.1% indicated that they’d prefer watching a video. Basically a clean 50/50 split.

The comments suggested that people have a lower threshold for “polish” with a video than with a paper, so one of the ideas to which I’ve needed to modify my thinking is to just create decent videos and publish them without expending a lot of effort in editing.

But how?

When is Video Better?

Ok, I’m stuck, and I need your help.

At my company, we sell software tools that help Oracle application developers and database administrators see exactly where their code spends their users’ time. I want to publish better information at our web page that will allow people who are interested to learn more about our software, and that will allow people who don’t even realize we exist to discover what we have. My theory is that the more people who understand exactly what we have, the more customers we’ll get, and we have some evidence that bears that out.

I’ve gotten so much help from YouTube in various of my endeavors that I’ve formed the grand idea in my head: