I’m sure you have come across the term “Thought Leader” before. You probably first came across it recently, in the last couple of years, and it is growing in occurrence. I’m always impressed by someone who describes themselves as a Thought Leader, I think it tells you a lot about the qualities of the person (*). At times I feel that I am also a Thought Leader – However, I recently decided to set myself the higher ambition of expanding my vision and becoming a Paradigm Architect. And I think I can tell you how you can do the same and also become a Paradigm Architect.
First you need to really understand what a Paradigm Architect is. Such a person architects paradigms. You become one by sticking the title next to your name and then thinking of a woolly way of describing what it means. So: “a paradigm is the overall idea or set of rules over how something works and I come up with new paradigms for business and technology”. So, that’s me! Pretty bloody cool I think. And you still have no clear idea what I mean by “Paradigm Architect” – but it sounds so clever, doesn’t it?
Are you convinced? Hopefully you are not. I’m really hoping you are actually thinking “what the heck is Martin on about now?”.
OK, I’m obviously not a fan of the term Thought Leader. So what set me off on this little rant about the term? Someone recently followed me on Twitter and when I looked at their profile they self-described as a Thought Leader (I always look at the profiles of people who follow me, there are not so many a day that it is a burden and I like to block anyone who is “too poor to afford enough clothing” or is in some other way following thousands of people simply in order to get more followers). I don’t see what the term Thought Leader really means. Oh, I get that some people can be thought of as visionary, leading the way, thinking of things not thought of before: someone to admire and follow, a beacon of enlightenment in the grey, confusing fog of our ever-changing world.
Well, I am a thought leader. I thought that now we have powerful, battery-driven hedge trimmers I could trim the tall hedge hedge at the bottom of my garden by using one whilst on a pogo stick. I’m pretty sure not many others have come up with that idea. I expect you all to give it a go now that I have led you there. Any medical bills that ensue are your own responsibility.
What I really think when I see someone self-identify as a Thought Leader (or a visionary, or a genius or some other similar label) is “you arrogant sod”. I am not impressed at all, at least not in a good way. As far as I am concerned you will now have to not only demonstrate to me some qualities or achievements that are to be admired, but they better be damned impressive. Better than I would expect from a normal genius. You went and put the high-jump bar at 2 meters, let’s see you bloody well clear it first time.
I put out a quick tweet out about what I thought when I saw this person’s profile:
Why is it I don’t trust anyone who self-describes as a “thought leader”?
I’m more trusting of someone who self-describes as a “smart arse”
I was struck by how popular that tweet was. I was particularly struck that some of the people who liked it were people who I admire for having moulded the way we think about Oracle Tech or have in some other way helped a lot of us to think clearer about things. But I have never seen any of them describe themselves in any way like “Thought Leader” or “Genius” or “F**King Awsome”. In fact, when I do see people blowing their trumpet with some such phase (such as “Code Ninga”, “10X Programmer” or “code Source Jedi Knight”) I just see in my head someone standing there, legs spread apart, hand on hips and chest thrust out. nodding at their own glory going “Yeah! It’s me! I’m F**ing Awesome!”
Piet de Visser told me:
we have an expression that translates to “Digital Self Inflation”… (internet drama queens, thought leaders…)
Now you can see what I really meant at the start when I said I’m always impressed by someone who describes themselves as a Thought Leader, I think it tells you a lot about the qualities of the person. The impression is not good and I think it tells me the person has an ego which is so large it’s starting to make my ego seem almost reasonable. That is why I think I am sometimes a “Thought Leader”. I do it less now but sometimes, especially when alcohol has turned off some of the filters, I can be somewhat arrogant. I sequenced the human genome, don’t you know! (I did not, I just designed systems to hold some of the data).
Another point raised on the twitter thread was that these terms are much better if expressed about someone, not by them. Mathias Magnusson put it well: ‘I think “thought leader” is one of those things that only matters when someone says it about someone else.’ Personally I still do not like that actual phrase, I think it’s just a tad asinine, but if someone was to say to me “Sarah is great, she is a real thought leader” I’d know they thought Sarah was pretty good (unless I knew the commenter also did not like the term